THE FINANCIAL TIMES
MULTINATIONAL ORGANISATION
YEAR
2019
SERVICES
Strategy, Scriptwriting, Voiceover, Animation, Sound Design
VIDEO TYPE
Legacy
WHAT THE CLIENT SAID ABOUT WORKING WITH US
"We have thoroughly enjoyed working with Samuel. He is entrepreneurial, enterprising and his animations are extremely high quality. Samuel helped guide the project and took the time to really engage with our objectives and was creative in his ideas. We would highly recommend his services and look forward to working with him in the future."
CLIENT CHALLENGE
The Financial Times and Eliora Games joined forces to create an industry first in the board game space; a game aimed to financially educate the next generation of their respective customers. While the central theme of the board game itself was novel and addressed the crucial need to engage the youth in financial education, a challenge arose for both firms when it came to effectively explaining the intricacies of how the game is played. What better way to overcome this obstacle than through the creation of an engaging explainer video, and that’s when they reached out to Your Video Partner!
STRATEGY
This project comprised of two main productions, each serving a distinct purpose:
A top-of-the-funnel explainer aimed at engaging cold prospects, conveying to them the problem solved by the game, its unique approach, and the associated benefits. This video effectively generated interest and drove requests for copies of the board game. To see the measurable impact it had for yourself, please see the results section below.
An extended explainer dedicated to breaking down the game's rules for those who had already ordered a copy. Knowing videos of this length are not ideal, to optimise watchtime we divided this extended rules video into a series of shorter videos, enabling customers to quickly locate and watch specific rules they needed clarity on. For further details regarding the ideal runtime for an explainer, please visit our FAQ page.
Collaborating with one of the UK's largest firms, which boasts a rich history of over 100 years in the public eye, meant ensuring The Financial Times maintained their distinctive branding through all deliverables was crucial. We integrated their extensive and specific branding guidelines, and incorporated them into our legacy style of animation to captivate and engage the young buyer persona they had in mind. Striking a delicate balance between making the video accessible to the youth and maintaing The FT's firmly established branding guidelines, contributed significantly to the quantitative and qualitative performance of these productions.
RESULTS
Talk about unprecedented, even before the official launch of the board game, it was already in the hands of over 400 schools!
The success of this can be in large part be attributed to the campaign’s landing page, which had both of our explainer videos front and centre, driving the results the firms were so thrilled with.