Our approach involved building the video in a manner which briefly reminded viewers of the pain points the company effectively solves. We then transitioned into the introduction of Avenue Theatre’s new and unique offering, before dedicating a section to expand upon the details of the process, taking advantage of the fact these warm leads already possessed a general understanding of the benefits of collaborating with the firm. In order to foster familiarity and resonance, we crafted characters that mirrored the company's public facing owners. And to facilitate a deeper understanding and visualisation of the new offering, live imagery was integrated, enabling customers to truly grasp its essence. Opting for a whiteboard animation style, our video's primary goal was to educate viewers on the intricacies of the new offering and process. We could focus on information and understanding, a privilege we don't normally have when vying for the attention of cold leads.